Seeds of Opportunity
Brian Althoff has built his livelihood around Syngenta seed genetics.
He hasn’t been disappointed.
The co-owner of Growing Edge Inc. of Sibley, Iowa, remembers taking a long, hard look at seed companies upon graduating from South Dakota State University in 2007 and feeling confident in his decision to partner with Syngenta.
“Syngenta had a great vision at the time and still does today,” Althoff said. “Research and development at Syngenta is second to none. And, with the traits, crop production potential and seed treatment options, it’s really the whole package. I saw a bright future for the company and me at the time and still do today.”
After starting with the company as a sales representative based in Mason City, Iowa, and then a district sales manager in the Sibley area, Althoff jumped into the family dealership in 2012.
“I wanted to be self-employed,” Althoff said. “It had always been a goal to have my own business and I saw an opportunity.”
He purchased a plot of ground in the city’s Enterprise Park on the edge of town, just northwest of the intersection of Highway 60 and 9.
“The location can’t be beat in terms of visibility and ease of access,” he said.
The business’ new headquarters — complete with offices, conference room, storage space, drive-through lane, custom-treating bulk bins and cutting-edge tri-flow continuous treatment technology — rose quickly.
“I had gotten to see a lot of setups during my time as a sales rep and DSM,” he said. “I saw what worked well and what didn’t work so well. I had a vision, and I think we got it right the first time.”
Coupled with his state-of-the-art facility, Althoff has made service a hallmark of his dealership.
“We’re a very a service-oriented dealership,” he said. “I scout my customers’ crops three to five times per summer, we offer free bulk delivery and — come harvest time — we drive around and offer hot meals, sandwiches, drinks and homemade goodies to our farmers. It’s the big things and the little things that make a difference.”
But at the core of the business are those Syngenta seed genetics.
“It’s really built around the product,” Althoff said.
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