Redefining the seed industry

Founded four years ago by Mitch Rowe, the company began offering hybrid seed corn commercially in 2019. Since then, Rowe said his company’s focus on high-quality, low-cost seed has resonated with farmers across the globe.
“What we are doing is an entirely new concept in the seed industry,” Rowe said. “We are 100 percent independently owned and we own 100 percent of our own seed. We develop the varieties, grow and package our own seed and sell it directly to the farm. We do everything from start to finish ourselves.”
The unique business model eliminates corporate rules and regulations, trait royalties and seed licensing fees, Rowe said, along with layers upon layers of personnel costs.
“We’ve really sought to remove all the layers of fat in order to keep our prices low,” Rowe said. “We have no district sales managers or dealers. We take it directly to farmers. That helps us be able to offer our seed for between $60 and $100 per bag less than the big guys.”
And, in the current ag economy, that’s proven popular with farmers.

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