Jackson is new North American home of fast-growing Fendt brand
By Justin R. Lessman
Jackson is the North American home of one of the fastest-growing brands of farm equipment.
Even the state’s agriculture commissioner knows that.
“The Fendt brand is really taking off,” Thom Petersen, commissioner of the Minnesota Department of Agriculture, said during the grand opening of the Fendt Lodge in Jackson earlier this year.
Billed as the premier destination for Fendt North America customer visits, launch events, dealer meetings, factory tours and corporate gatherings, the Fendt Lodge — which opened to the public this past spring — is the showpiece focal point of Fendt’s new North American hub in Jackson.
And, with regard to the Fendt brand itself, Petersen is correct, said Eric Hansotia, chairman, president and CEO of AGCO Corp.
“Farmers’ reception of the Fendt brand has been spectacular, and it’s a driving factor in AGCO’s growth the last few years,” Hansotia said.
Joe DiPietro, vice president of Fendt in North America, said that’s due in large part to the brand’s reputation for quality and innovation.
“Fendt is recognized as one of the industry’s most innovative and effective equipment providers,” he said.
And the men and women who build Fendt equipment at AGCO Jackson Operations are a big reason why, said Travis Van Genderen, director of manufacturing at AGCO Jackson.
“The Jackson team is excited to be a part of the Fendt family,” he said. “We take pride in the innovative products we build, including Fendt’s track tractors and Rogator applicators.”
Accordingly, staking Jackson as the North American hub of the entire Fendt brand just makes sense, AGCO officials say.
“The opening of the Fendt Lodge gives the entire Jackson team the opportunity to better connect with our dealers and customers and show them that ‘farmer first’ is at the heart of everything we do,” Van Genderen said.
DiPietro and Hansotia agreed.
“The Fendt Lodge gives us a world-class facility to highlight our farmer-focused solutions,” DiPietro said. “We’re excited to share the educational opportunities and exceptional brand experiences it offers farmers, students, dealers and our employees.”
“The Fendt Lodge represents AGCO’s commitment to farmers in North America, our faith in Fendt’s very bright future and pride in our Jackson teams and community,” Hansotia added.
AGCO Jackson Operations manufactures Fendt 900 Vario MT and 1000 Vario MT track tractors and the Fendt Rogator 900 applicator.
Jackson is the North American home of one of the fastest-growing brands of farm equipment.
Even the state’s agriculture commissioner knows that.
“The Fendt brand is really taking off,” Thom Petersen, commissioner of the Minnesota Department of Agriculture, said during the grand opening of the Fendt Lodge in Jackson earlier this year.
Billed as the premier destination for Fendt North America customer visits, launch events, dealer meetings, factory tours and corporate gatherings, the Fendt Lodge — which opened to the public this past spring — is the showpiece focal point of Fendt’s new North American hub in Jackson.
And, with regard to the Fendt brand itself, Petersen is correct, said Eric Hansotia, chairman, president and CEO of AGCO Corp.
“Farmers’ reception of the Fendt brand has been spectacular, and it’s a driving factor in AGCO’s growth the last few years,” Hansotia said.
Joe DiPietro, vice president of Fendt in North America, said that’s due in large part to the brand’s reputation for quality and innovation.
“Fendt is recognized as one of the industry’s most innovative and effective equipment providers,” he said.
And the men and women who build Fendt equipment at AGCO Jackson Operations are a big reason why, said Travis Van Genderen, director of manufacturing at AGCO Jackson.
“The Jackson team is excited to be a part of the Fendt family,” he said. “We take pride in the innovative products we build, including Fendt’s track tractors and Rogator applicators.”
Accordingly, staking Jackson as the North American hub of the entire Fendt brand just makes sense, AGCO officials say.
“The opening of the Fendt Lodge gives the entire Jackson team the opportunity to better connect with our dealers and customers and show them that ‘farmer first’ is at the heart of everything we do,” Van Genderen said.
DiPietro and Hansotia agreed.
“The Fendt Lodge gives us a world-class facility to highlight our farmer-focused solutions,” DiPietro said. “We’re excited to share the educational opportunities and exceptional brand experiences it offers farmers, students, dealers and our employees.”
“The Fendt Lodge represents AGCO’s commitment to farmers in North America, our faith in Fendt’s very bright future and pride in our Jackson teams and community,” Hansotia added.
AGCO Jackson Operations manufactures Fendt 900 Vario MT and 1000 Vario MT track tractors and the Fendt Rogator 900 applicator.
